Existing Market.
Whats next for my company is finding and targeting the market of college students who are into staying trendy with their fashion. Finding this market of people who are open to new trendy clothes is key to succeeding and growing as a clothing company.
1. Fabio
2. Krysten
3. Chris
What makes the most sense for a future path with my business is staying up to date with all the latest styles and seeing what people are getting into. With clothing, its all a matter of what people see and like by who is wearing the clothes. Many people who are fans of certain individuals tend to have the same fashion interests as them and will support the clothing they wear.
Now in this existing market, its always changing constantly and by what my interviewees had said, I think its crucially important to stay up to date with what the major populations are into. Again, this market that expresses interest is always changing with trends and forever will.
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New Market.
A radically different market I plan to target that is quite different from my original is the market of younger kids, maybe in high school or middle school who would still idolize the fashion of the stars that'd be supporting my clothing.
I would target these kids through social media, because nowadays the younger crowds are even taking on social media at younger ages. They would no doubt come across my ideas and brand through mutual interests of the same stars.
1. Lee
In this new market I discovered that these kids are actually easier to get to than the older crowd, because they are more open to discovering whats "cool." These kids are always looking to still find themselves in the developmental years of their lives. They easily idolize stars of the higher level and are pretty much willing to find what's trendy.
This market is more funded by their parents/family, and that makes this market very open for opportunities to bring in money on holidays and birthdays. Clothing companies usually have wider markets because everyone in the world wants to stay trendy.
Hi Joey,
ReplyDeleteGreat post, and I find this subject to be very interesting. I may not be very trendy in my clothing, however I am in the minority with that in my home. My wife and daughters are constantly on different web sites and style magazines critiquing all the latest styles. I can also testify to the fact that they are well funded by their parents. I may have to retire a few years later to ensure my daughters are well clothed! I look forward to seeing where this concept takes you. You can view my post here if you would like: http://jww3.blogspot.com/2016/04/whats-next.html
Take care and good luck whit your venture.
Jim
Joey,
ReplyDeleteOverall you executed this post very well as you included all of the required interviews as well as analysis and descriptions following them. This is a very cool concept as in the new age being "cool" is essential to daily life. I think you have tapped into a diverse, unique demographic. However, I think this can be extremely profitable and super influential. I hope you continue to pursue this as I think its fantastic. Keep up the good work and check out my blog. http://stefankostas.blogspot.com/2016/04/what-next.html